Knowledge has no value if not used to build value
Idea To Validation Without An Application
This 30 minutes presentation uses my first venture as a case study to discuss:
- Why do most pre-launch sign ups end up completely ignoring the product when it’s ready for use?
- How the startup development road map can be modified to minimize risk, maximize understanding of potential customers’ problems and needs, and test their real intentions through tangible commitments (pre-sales).
- Maximizing customer understanding by delaying product development and using non-scalable resources to offer the service instead.
- Building a $1000 startup.